China Social Media Marketing Agency for Global Brands

Build visibility, trust and demand across the Chinese platforms your audiences actually use.

Gogetop® Marketing is a London-based cross-border marketing agency helping UK and international brands build and manage their presence across China’s social media ecosystem.

We support WeChat Official Accounts, WeChat Channels, RedNote (Xiaohongshu), Douyin, Weibo, Zhihu, Kuaishou and Bilibili, from account setup and verification to positioning, Chinese content, account management, video, paid promotion, social commerce and livestream support.

We do not simply translate Western social media content into Chinese. We adapt the strategy, language, creative, trust signals and customer journey around how audiences actually use each platform.

UK · China · Global

Beijing China
round

China Social Media: One Market, Multiple Platforms

There is no single platform that represents the whole Chinese social media market.

Different platforms can play different roles across brand discovery, search, education, community, short-form video, livestreaming and social commerce. The right strategy depends on your audience, industry and commercial objective.

Our role is to select the right platform mix and give each channel a clear purpose rather than opening accounts everywhere without a strategy.

Chinese Social Media Platforms We Work With

Build discovery, search visibility and trust through platform-native Chinese content. Our dedicated RedNote service can include account positioning, RedNote SEO, Chinese content, design, video, business verification, Shutiao promotion, JuGuang advertising and lead-generation support. Explore RedNote Services →
RedNote (Xiaohongshu)
Build discovery, search visibility and trust through platform-native Chinese content.

Our dedicated RedNote service can include account positioning, RedNote SEO, Chinese content, design, video, business verification, Shutiao promotion, JuGuang advertising and lead-generation support.

Explore RedNote Services →
Build an official Chinese-language brand presence through long-form content, company updates, customer education and ongoing communication within the WeChat ecosystem. We can support account setup, verification coordination, content planning, Chinese copywriting, article design, publishing and ongoing operation.
WeChat Official Accounts
Build an official Chinese-language brand presence through long-form content, company updates, customer education and ongoing communication within the WeChat ecosystem.

We can support account setup, verification coordination, content planning, Chinese copywriting, article design, publishing and ongoing operation.
Use short-form video and livestream content to extend brand communication within the wider WeChat ecosystem. Support can include video planning, editing, subtitles, publishing, account operation and livestream coordination.
WeChat Channels
Use short-form video and livestream content to extend brand communication within the wider WeChat ecosystem.

Support can include video planning, editing, subtitles, publishing, account operation and livestream coordination.
Support public brand communication, campaigns, company news, topical content and wider awareness. Services can include official account verification, content planning, publishing, creative campaigns and ongoing account management.
Weibo
Support public brand communication, campaigns, company news, topical content and wider awareness.

Services can include official account verification, content planning, publishing, creative campaigns and ongoing account management.
Build visibility through short-form video, creator-led content, livestreaming and commercial campaigns. We can support enterprise account setup, account positioning, content production, video editing, account operation, paid promotion and commerce-oriented activity where suitable.
Douyin
Build visibility through short-form video, creator-led content, livestreaming and commercial campaigns.

We can support enterprise account setup, account positioning, content production, video editing, account operation, paid promotion and commerce-oriented activity where suitable.
Build credibility around expertise, professional knowledge and higher-consideration topics. We can support institutional account setup, expert positioning, question-and-answer content, articles and long-term knowledge-led brand building.
Zhihu
Build credibility around expertise, professional knowledge and higher-consideration topics.

We can support institutional account setup, expert positioning, question-and-answer content, articles and long-term knowledge-led brand building.
Use video to explain, educate and tell deeper brand stories. Depending on the audience, campaigns can include branded video, educational content, longer-form storytelling, account management and creator / UP collaboration.
Bilibili
Use video to explain, educate and tell deeper brand stories.

Depending on the audience, campaigns can include branded video, educational content, longer-form storytelling, account management and creator / UP collaboration.
Support short-form video, livestreaming and commerce-led communication for suitable brands and audiences. We can assist with business account setup, verification, content, video production, account operation and campaign support.
Kuaishou
Support short-form video, livestreaming and commerce-led communication for suitable brands and audiences.

We can assist with business account setup, verification, content, video production, account operation and campaign support.

China Social Media Services

laptop
We help brands establish the right foundation before publishing at scale. This can include account registration support, business verification, profile optimisation, audience positioning, brand account strategy and founder or expert persona development. Where platform or industry requirements vary, we review the available route before proceeding rather than promising verification in advance.
Account Setup, Verification & Positioning
We help brands establish the right foundation before publishing at scale.

This can include account registration support, business verification, profile optimisation, audience positioning, brand account strategy and founder or expert persona development.

Where platform or industry requirements vary, we review the available route before proceeding rather than promising verification in advance.
Content is developed for the platform and audience rather than directly translated from English. Our support can include Chinese copywriting, content calendars, graphic design, image-text posts, short-form video, subtitles, article layouts, campaign content and localisation of existing brand materials.
Chinese Content & Creative Production
Content is developed for the platform and audience rather than directly translated from English.

Our support can include Chinese copywriting, content calendars, graphic design, image-text posts, short-form video, subtitles, article layouts, campaign content and localisation of existing brand materials.
Gogetop can provide ongoing account operation through fully managed or collaborative models. Depending on scope, this can include publishing, profile management, audience interaction, comments and messages, reporting, competitor monitoring and ongoing content optimisation.
Account Management & Community
Gogetop can provide ongoing account operation through fully managed or collaborative models.

Depending on scope, this can include publishing, profile management, audience interaction, comments and messages, reporting, competitor monitoring and ongoing content optimisation.
For eligible brands and accounts, social media can also connect content with a more direct commercial journey. We can support suitable product links, social-commerce pathways, campaign landing routes and platform commerce functions, subject to platform, account and industry eligibility.
Social Commerce & Product Linking
For eligible brands and accounts, social media can also connect content with a more direct commercial journey.

We can support suitable product links, social-commerce pathways, campaign landing routes and platform commerce functions, subject to platform, account and industry eligibility.
For platforms where livestreaming plays a useful role, we can assist with campaign planning, content preparation, livestream coordination, promotional assets and supporting social content. The scope can range from one-off campaign support to ongoing brand activity.
Livestream & Campaign Support
For platforms where livestreaming plays a useful role, we can assist with campaign planning, content preparation, livestream coordination, promotional assets and supporting social content.

The scope can range from one-off campaign support to ongoing brand activity.
Organic content can be supported with paid media and creator activity when there is a clear strategic reason. Gogetop can coordinate RedNote advertising, Douyin and other suitable paid social activity, KOL/KOC research, creator recommendations, campaign briefing and collaboration support. Media spend and creator fees are normally quoted separately.
Paid Media, Creators & KOL/KOC
Organic content can be supported with paid media and creator activity when there is a clear strategic reason.

Gogetop can coordinate RedNote advertising, Douyin and other suitable paid social activity, KOL/KOC research, creator recommendations, campaign briefing and collaboration support.

Media spend and creator fees are normally quoted separately.

Long-Term China Brand Growth

Entering Chinese social media should not be treated as a one-off account launch.

For brands that need ongoing support, Gogetop can provide long-term brand growth and market accompaniment, helping your team refine positioning, test content, respond to platform changes and build a more consistent Chinese digital presence over time.

Our China social media work can also connect with Chinese-language websites, SEO and AI Search, PR, media and wider market-entry strategy.

Localise the strategy, not just the language.

business

How We Work

Discover

Understand your brand, market, audience and commercial objectives.

Position

Define the right platforms, account roles, messaging and customer journey.

Create & Operate

Produce Chinese-language content and manage agreed platform activity.

Measure & Grow

Review performance, identify stronger opportunities and improve the next stage of growth.

Project-based · Monthly Retainer · Integrated Campaigns

business

Why Gogetop?

Cross-Border by Design

We work between international and Chinese digital ecosystems, helping brands maintain a consistent identity while adapting to local platforms and audience expectations.

Strategy + Execution

Account positioning, Chinese content, design, video, management, verification, paid promotion and creator support can work within one connected programme.

Platform-Specific Content

We do not publish the same content everywhere. Each platform receives a role and content approach based on the audience and objective.

Connected Marketing

China social media can connect with your website, search visibility, PR, brand strategy and customer journey rather than operating as an isolated channel.

business

Ready to Grow Your Social Presence?

Whether you are entering China for the first time, launching a new Chinese social account (RedNote, WeChat, etc.) or building a more connected multi-platform presence, Gogetop can help define the right starting point.

Verification · Strategy · Chinese Content · Account Management · Video · Social Commerce · Livestream · Paid Media · KOL/KOC

London · UK · China · Global Go Further. Reach Higher. Grow Across Borders.

FOLLOW US
CONTACT US
Or complete the form below to get in touch.

  • Name*

  • Company*

  • Phone*

  • Email*

  • Which business services are you interested in?*

  • Message*

  • Verification code

    I have read and agree with 《Privacy Policy》