Social Media Marketing for Global & Chinese Platforms
Build visibility, trust and demand across the platforms your audiences actually use.
Gogetop® Marketing is a London-based cross-border marketing agency helping brands manage and grow their presence across global and Chinese social media ecosystems.
We combine strategy, content creation, account management, short-form video, community engagement and paid social across platforms including Instagram, LinkedIn, Facebook, TikTok, YouTube, X, RedNote (Xiaohongshu), WeChat, WeChat Channels and Douyin.
We do not simply copy the same campaign across every channel. We adapt the message, creative, language and customer journey to how audiences actually discover and evaluate brands in each market.
UK · China · Global
Social Media Platforms We Work With
Global Social Media
Instagram & Facebook Visual storytelling, Reels, branded content, community engagement and Meta advertising.
LinkedIn B2B content, thought leadership, company positioning, professional audiences and lead-generation campaigns.
TikTok Short-form video, organic content, creative campaigns, audience discovery and paid TikTok advertising.
YouTube YouTube Shorts, educational content, interviews, explainers and longer-form video.
X Company news, commentary, launches, thought leadership and real-time communication.
China Social Media
RedNote (Xiaohongshu) Search-led content, Chinese copywriting, account management, RedNote SEO, business verification, Shutiao, JuGuang advertising and lead support.
WeChat Official account content, long-form communication, customer education and relationship building.
WeChat Channels Short-form video and content distribution within the wider WeChat ecosystem.
Douyin Short-form video, content discovery and Chinese-market brand visibility.
Different platforms. Different behaviours. One connected strategy.
Our Social Media Marketing Services
Audience research, competitor analysis, platform strategy, content pillars, editorial planning and campaign direction.
We create platform-specific copy, graphics, carousels, image-led content and short-form video, adapting existing brand materials where appropriate.
Ongoing support can include content calendars, publishing, profile optimisation, account coordination, comments, messages, community engagement and performance reporting.
Fully managed and collaborative models are available depending on your internal resources.
We can support paid campaigns across Meta, LinkedIn, TikTok, RedNote and other appropriate platforms, including campaign planning, creative, targeting and optimisation.
Creator and influencer support is also available, including KOL and KOC campaigns for Chinese markets, where relevant to the strategy.
Advertising spend and creator fees are normally kept separate from agency management fees.
One Brand. Two Digital Ecosystems.
Cross-border social media requires more than translation.
A campaign that works on LinkedIn or Instagram may need a different message, creative format or trust signal on RedNote or WeChat. Likewise, Chinese brands entering international markets need more than simply translating existing Chinese content into English.
Gogetop connects both ecosystems while keeping the underlying brand consistent.
Global: LinkedIn · Instagram · Facebook · TikTok · YouTube · X
China: RedNote · WeChat · WeChat Channels · Douyin · KOL/KOC
Our role is to localise the strategy, not just the caption.
Social Media That Connects With Wider Growth
Social media performs better when it does not operate in isolation. Gogetop can connect social activity with brand strategy, websites, SEO and AI Search, PR, video and events, allowing useful content and authority to work across multiple customer touchpoints. A PR feature can become LinkedIn thought leadership. An event can generate weeks of social content. A strong RedNote topic can inform wider Chinese-language marketing. A high-performing social campaign can reveal messages worth developing elsewhere. One strategy. More useful touchpoints.
Why Gogetop?
Global + China Capability One partner connecting international and Chinese social ecosystems. Platform-Native Strategy Content adapted to each audience and platform rather than copied everywhere. Strategy + Execution Planning, content, design, video, management, paid social and creator support within one programme. Cross-Border Expertise Market localisation that considers culture, platform behaviour and customer trust. Connected Marketing Social media can work alongside websites, SEO, AI Search, PR and wider brand growth.
Ready to Grow Your Social Presence?
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