Case Study

Taking a Leading Chinese Tissue Manufacturer into Global B2B E-commerce

How Gogetop Helped Hengxin Paper Build Its UK, European and Global Export Market Entry System

Hengxin Paper is a leading tissue manufacturer from Baoding, Hebei, China. Already highly successful in the domestic consumer market, including a leading sales position on major Chinese e-commerce platforms, the company wanted to expand beyond China and build a stronger presence across the UK, Europe and global B2B markets. Gogetop supported Hengxin Paper with a full export market entry system, including UK company setup, website development, trade mark support, Alibaba international store setup, OEM/ODM product presentation, competitor research, target market research, brochure development, brand materials and logo design.

Client Background

Hengxin Paper is an established Chinese tissue manufacturer with strong production capability, domestic market experience and a wide product range covering tissue and paper categories. With a proven position in China’s highly competitive e-commerce environment, the company saw a clear opportunity to expand internationally and reach overseas buyers, distributors and private-label partners. The brand was not starting from zero. It already had manufacturing strength, supply-chain capability and strong domestic sales performance. The next step was to translate that foundation into an international B2B growth system that could support buyer trust, export readiness and global market visibility.

Case Snapshot

Industry:

Manufacturing / Tissue Products

Client Location:

China (Hebei & Shanxi)

Target Market:

United Kingdom, Europe, North America, Africa, Southeast Asia, Global

Services:

Brand Strategy, Go-to-Market Strategy, Website, Design & Collateral, B2B E-commerce, Market Research

Channels:

Website, Alibaba International, Search, Sales Collateral

Objective:

Market Entry, Brand Visibility, Export Growth, Partnership Development

Challenges

Translating Domestic Strength into Global Buyer Trust

Hengxin already had strong manufacturing capability and domestic sales success. The opportunity was to present that strength in a way that overseas buyers could quickly understand and trust, especially in B2B procurement contexts.

Building Export-Ready Digital Infrastructure

To enter the UK, European and global markets, the brand needed a more complete international foundation, including a UK business presence, an English-facing website, trade mark support and buyer-ready product information.

Structuring a B2B E-commerce Presence

For Alibaba International, Hengxin needed more than a basic store setup. It required clear OEM/ODM positioning, category-led product presentation, competitive benchmarking and professional copywriting that could communicate manufacturing capability to overseas buyers.

Gogetop Approach

UK Company Setup and Market Entry Support

Gogetop supported the client in establishing its UK market presence, helping create a stronger foundation for international credibility, export communication and future commercial development.

Website Development and Brand Presentation

We developed an English-facing website to present Hengxin’s company profile, manufacturing capability, product range and export value proposition more professionally for international audiences.

Trade Mark and Brand Protection Support

Gogetop supported trade mark-related work to help the brand prepare for long-term international market entry and protect its identity in new markets.

Alibaba International Store Setup

We helped Hengxin open and structure its Alibaba International presence, including store setup, product uploads and B2B product presentation for OEM/ODM tissue buyers.

OEM/ODM Product and Category Strategy

Gogetop organised the product range around buyer-friendly categories and OEM/ODM use cases, helping overseas buyers understand what the company could manufacture, customise and supply.

Competitor and Target Market Research

We conducted extensive competitor research and target country research to understand market expectations, category presentation, buyer language and positioning opportunities across key international markets.

Brochure, Logo and Marketing Collateral

We created company introduction materials, brochures, logo design and export-facing marketing assets to support buyer communication, trade conversations and future sales development.

Key Results

UK Market

Entry Foundation Built

Alibaba

B2B Store Launched

Global

Export Assets Created

Impact

Stronger International Readiness

Hengxin gained the core infrastructure needed to begin communicating with UK, European and global buyers, including a UK presence, website, trade mark support and international sales materials.

Clearer B2B Export Positioning

Through competitor research, product structuring and OEM/ODM messaging, the brand became easier for overseas buyers to understand as a manufacturing and private-label partner.

Faster Global E-commerce Launch

The Alibaba International setup gave Hengxin a practical route to start showcasing products and building visibility within global B2B procurement channels.