Case Study
Building a High-Conversion China Acquisition System for InvestIN

How Gogetop Helped InvestIN Strengthen Its Chinese-Language Digital Presence and Parent Engagement

InvestIN is a highly regarded British education brand offering immersive career experience programmes for students aged 12–18 in London. With more than 70,000 students from over 100 countries having chosen an InvestIN Experience, the brand already had a strong international reputation and a distinctive educational proposition.

Gogetop supported InvestIN in strengthening its Chinese-language digital presence, improving audience engagement and creating a more effective market-entry system for Chinese-speaking families across Greater China and Southeast Asia. The work focused on multilingual website infrastructure, WeChat communication, RedNote content growth, bilingual marketing collateral and partner enablement.

Client Background

InvestIN (爱职) offers immersive career experience programmes that help students explore future pathways in some of the world’s most competitive industries, including medicine, engineering, law, business, finance, media, technology and STEM. Its programmes are designed to give students hands-on experience with top professionals, exposure to real workplaces and professional venues, university-campus experience in London and career-focused outcomes such as certificates and industry reference letters.

As part of the Dukes Education family, InvestIN already had a trusted international education platform and a compelling offer for ambitious students and families. The opportunity was to make this value proposition more accessible, visible and conversion-ready for Chinese-speaking audiences, particularly families who rely on Chinese-language platforms, peer validation and localised content when making high-value education decisions.

Gogetop’s role was to help InvestIN translate its existing brand strength into a more effective Chinese-language growth system, without diluting the quality, credibility or premium positioning of the original brand.

Case Snapshot
Industry:
International Education Group / Career Experience
Client Location:
United Kingdom (London)
Target Market:
Greater China and Southeast Asia
Services:
Brand Strategy, Go-to-Market Strategy, Social Media, Website, Design & Collateral
Channels:
Website, RedNote, WeChat, Xiumi
Objective:
Market Entry, Lead Generation, Trust Building, Enrolment Growth
Challenges

Market Access Constraints Without a mainland China entity, the client was unable to apply for specific domestic internet services or deploy standard local hosting solutions, restricting digital performance and scalability.


Trust Deficit in a High-Stakes Market

The existing English-language website suffered from severe latency in China, while its design and content structure did not align with local user expectations — making it difficult to establish credibility with Chinese parents making high-value education decisions.


Fragmented Channel Execution

Chinese recruitment agents operated with inconsistent marketing materials, leading to diluted messaging, uneven brand perception, and reduced conversion efficiency.

Gogetop Approach
China-Optimised Digital Infrastructure
Gogetop developed a high-performance bilingual website using its Global Access Framework, enabling fast, stable and compliant access within mainland China without requiring a local entity. The site supports both Simplified and Traditional Chinese, ensuring broader reach across mainland China, Hong Kong, Macau and Taiwan.
RedNote Growth Strategy
We created a targeted RedNote content strategy centred on UK early-age education and future career exploration. Through high-quality editorial-style visuals and high-performing short-form video, the brand was able to increase discoverability, strengthen peer-led trust and grow engagement among affluent Chinese families.
WeChat-Ready Chinese Content Support
Instead of building a new WeChat Official Account, Gogetop created Chinese-language articles and prepared Xiumi layouts for InvestIN’s agency and recruitment partners. Xiumi is a widely used WeChat article formatting tool that allows content to be copied into WeChat Official Accounts for publication. This helped partners share polished, brand-aligned Chinese content more efficiently while maintaining a consistent tone of voice.
Bilingual Brand System
We produced a complete set of Simplified and Traditional Chinese brochures and supporting materials covering brand strengths, programme offerings and admissions-related information. This ensured a premium, consistent presentation across all major brand touchpoints.
Agent Enablement Framework
To improve channel consistency, Gogetop built a structured marketing copy library for recruitment partners. This enabled agents to use polished, brand-aligned messaging across WeChat Moments, social posts and promotional communications, significantly reducing friction and improving execution quality.
Key Results
49%
Increase In Website Visits
16000+
RedNote Likes
+280%
Brand Visibility & Reach
Impact

Scalable Direct Acquisition

Despite having no physical presence in China, the brand established a sustainable inbound enquiry pipeline driven entirely through digital channels.


Operational Efficiency Gains

Recruitment partners were able to execute faster and more effectively using ready-to-deploy professional marketing assets, significantly improving collaboration efficiency.


Brand Consolidation Across Greater China

A unified “premium British education” brand identity was successfully established across multiple Chinese-speaking markets.


Measurable Commercial Impact

The integrated strategy contributed to a clear uplift in year-on-year enrolment conversion rates, with improved lead quality and decision-stage engagement.


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What Clients Say
Branding, China Go-to-Market Strategy
What a professional company you could trust on! I highly recommend their services. With their help, our brand and products reach more Chinese clients. They have full of knowledge about what they are doing. A reliable and professional company to work with.
Web Design, SEO, Facebook, Instagram
The results speak for themselves. Within just a few months, my website traffic increased significantly, and my conversion rates improved dramatically. My social media engagement (FB, IG, website, etc) also saw a noticeable boost, which has helped me connect with my audience on a deeper level.
Web Design, SEO
Gogetop Marketing's efforts have increased the client's website traffic and leads, meeting expectations. The team has demonstrated good follow-up and time management throughout the engagement. Moreover, Gogetop Marketing has also provided the client with lots of good thoughts and advice.
Web Design, SEO, GEO, RedNote, Douyin
I've been working with Gogetop Marketing for 4-5 months. They're super helpful, friendly and really efficient. Love it.