Case Study
Strengthening Chinese-Language Visibility for a UK Logistics Brand

How Gogetop Helped a UK Logistics Company Improve Social Media Performance and Chinese-Language Customer Reach

Yuanfang, also known as Homeward Express and 远方速递, is a UK-based logistics company serving Chinese-speaking customers with luggage shipping, parcel delivery, London same-city courier, UK-wide delivery, global delivery, luggage storage and moving support. Its English-facing brand, Homeward Express, also presents luggage storage and house-moving services for UK customers.

From May 2023 to June 2024, Gogetop supported Yuanfang with video production, RedNote business verification, RedNote-ready short-form video and graphic content, brand mascot design, and WeChat Official Account article writing. The work helped the brand reach more Chinese-speaking customers in the UK and improve social media performance.

Client Background

Yuanfang serves a highly specific and valuable audience: Chinese-speaking residents, students, families and professionals in the UK who need reliable logistics services such as luggage shipping to China, courier delivery, storage and moving support. The company already had a strong practical service foundation and a clear customer need, especially among international students and Chinese communities in London and across the UK.

Its Chinese website highlights services including luggage shipping, express parcel service, London same-city courier, UK-wide delivery, global delivery, luggage storage and moving. Homeward Express supports the wider English-facing side of the business, with luggage storage and house-moving services.

Gogetop’s role was to help the brand communicate these services more clearly through visual content, Chinese-language search-friendly messaging, RedNote visibility and WeChat content.

Case Snapshot
Industry:
Logistics / Courier / Luggage Storage
Client Location:
United Kingdom
Target Market:
Chinese-Speaking Communities in the UK
Services:
Video Production, Social Media, Design & Collateral, Content Marketing
Channels:
RedNote, WeChat Official Account, Short-Form Video, Social Media
Objective:
Brand Visibility, Customer Reach, Chinese-Language Search, Social Media Performance
Challenges

Reaching Chinese-Speaking Customers in the UK

The client wanted to reach more customers, especially Chinese-speaking residents and international students who rely heavily on Chinese-language platforms and search when looking for logistics, luggage shipping and storage services.

Turning Practical Services into Clear Content

Logistics services can be functional and process-heavy. Yuanfang needed short-form video, graphics and articles that could explain its services quickly and clearly.

Building a More Recognisable Brand Presence

The brand needed a warmer and more memorable visual identity to stand out in a practical service category.

Gogetop Approach
Video Production
Gogetop produced short-form videos that transformed practical logistics services into clear, engaging content for Chinese-speaking customers and international students in the UK. The videos helped improve brand visibility, customer understanding and overall social media performance.
RedNote Content Marketing
We supported RedNote business verification and produced platform-ready short-form videos and graphic content tailored to Chinese-speaking customers in the UK. Gogetop helped Yuanfang improve discoverability, credibility and customer engagement on RedNote.
WeChat Article Writing
We wrote WeChat Official Account articles to support Chinese-language search, service explanation and customer education, while creating professionally designed layouts to enhance readability and engagement. The content achieved strong organic performance, with average readership above 1,000 views, helping Yuanfang build trust and visibility.
Brand Mascot Design
Gogetop designed a rabbit-style brand mascot to give Yuanfang a warmer, more recognisable visual identity across social and content touchpoints. The mascot helped make a practical logistics service feel more approachable, memorable and friendly to customers.
Key Results
+10%
Social Media Performance
1,000+
Average WeChat Article Views
5.0/5.0
Client Rating
Impact

Improved Social Media Performance

The client reported a 10% increase in social media performance following Gogetop’s video and content work.

Stronger Chinese-Language Customer Reach

RedNote and WeChat content helped the brand communicate more effectively with Chinese-speaking customers and international students in the UK.

Clearer Service Communication

Short-form videos, graphics and WeChat articles made luggage shipping, storage, courier and moving services easier for customers to understand.

High Client Satisfaction

The client rated Gogetop 5.0/5.0 across quality, schedule, cost and willingness to refer, highlighting the team’s strong cooperation and smooth collaboration.

Client Testimonial

“We were impressed with their high cooperation.”

— Michelle Li, Marketing Director, Yuanfang


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What Clients Say
Branding, China Go-to-Market Strategy
What a professional company you could trust on! I highly recommend their services. With their help, our brand and products reach more Chinese clients. They have full of knowledge about what they are doing. A reliable and professional company to work with.
Web Design, SEO, Facebook, Instagram
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Web Design, SEO
Gogetop Marketing's efforts have increased the client's website traffic and leads, meeting expectations. The team has demonstrated good follow-up and time management throughout the engagement. Moreover, Gogetop Marketing has also provided the client with lots of good thoughts and advice.
Web Design, SEO, GEO, RedNote, Douyin
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